Alexa takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites.
For more information please see this explanation of how Alexa determines the number of sites linking in.
The complete list of sites linking to this site is available to Alexa Pro subscribers.
The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded.
This time doesn't include the time to load all images and stylesheets, for example. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
Not all websites implement our on-site analytics and publish the results.
For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
There is not necessarily a link between the upstream site and this site.
The "Sites Linking In" count shows the number of sites that Alexa found that link to this site.
Top Keywords from Search Engines The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. Upstream Sites Upstream sites are sites that people visited just before they visited this site.
Note that this list is not the same as referrals from upstream sites.
Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.